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2. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

3. Fighter brand - Wikipedia

   en.wikipedia.org/wiki/Fighter_Brand

   When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market. The Celeron microprocessor is a case study of a successful fighter brand. Despite the success of its Pentium processors, Intel faced a major threat from less costly processors that were better placed to serve the emerging market ...

4. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   Marketing funnel encompasses several strategic approaches designed to engage customers at different stages of the buying and fidelization process. Each subset within the marketing funnel has specific objectives and targets particular interactions with customers, from initial contact to post-purchase follow-up.

5. Distribution (marketing) - Wikipedia

   en.wikipedia.org/wiki/Distribution_(marketing)

   Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the ...

6. Are You Upper, Middle, or Lower Class? Here's How to Find Out

   www.aol.com/upper-middle-lower-class-heres...

   This means that lower-income households had incomes below $56,600, and upper class households had incomes above $169,800. You may be curious to know where you stand in the context of upper, middle ...

7. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Referral marketing is the development and implementation of a marketing plan in order to stimulate referrals. Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand the others' needs and exceed their expectations. Such a strategy can reduce costs and improve quality.