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2. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

3. AdChoices - Wikipedia

   en.wikipedia.org/wiki/AdChoices

   "Interest-based advertising" (also known as "online behavioural advertising" or "behavioral targeting") selectively displays ads based on browsing history, primarily using cookies, to users most likely to identify with and respond to the ad's specific content. The AdChoices icon is shown automatically by companies part of the self-regulatory ...

4. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.

5. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19] YouTube participates in ad targeting by analyzing Google searches and reviewing content searched. Ads can be targeted to specific video topics and keywords, and placed on channels or videos. [20] [non-primary source needed]

6. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. [1] Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers.

7. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   Contextual advertising is also called "In-Text" advertising or "In-Context" technology. [citation needed] Apart from that, when a visitor does not click on an ad in the go through time (the minimum time a user must click on the ad), the ad is automatically changed to the next relevant ad, with the option below of going back to the previous ad.

8. Web browsing history - Wikipedia

   en.wikipedia.org/wiki/Web_browsing_history

   Targeted advertising means presenting the user with advertisements that are more relevant to one based on one's browsing history. [8] A typical example is a user receiving advertisements on shoes when browsing other websites after searching for shoes on shopping websites.

9. The Legal Risks of Targeted Ads: Lawyers Weigh In on ... - AOL

   www.aol.com/news/legal-risks-targeted-ads...

   For platforms offering targeted ads, the suit is a warning to check advertiser policies and ad review processes. The Legal Risks of Targeted Ads: Lawyers Weigh In on Avoiding Anti-Discrimination ...