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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
In her 1795 "An Essay on the Noble Science of Self-Justification," Edgeworth presents a satire of Enlightenment rhetoric's science-centrism and the Belletristic Movement. [97] She was called "the great Maria" by Sir Walter Scott , with whom she corresponded, [ 98 ] and by modern scholars is noted as "a transgressive and ironic reader" of the ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Download QR code; Print/export ... Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion"
Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and impartiality is one of the goals. Anthony Weston , for example, admonishes students and writers: "In general, avoid language whose only function is to sway the emotions".
Affect, as a term of rhetoric, is the responsive, emotional feeling that precedes cognition. [1] Affect differs from pathos as described by Aristotle as one of the modes of proof [2] and pathos as described by Jasinski as an emotional appeal [3] because it is “the response we have to things before we label that response with feelings or emotions.” [4]
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
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