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James Avery Artisan Jewelry is a Texas-based, family-owned company that specializes in designing hand-crafted rings, bracelets, necklaces, charms, earrings, and other jewelry. Its founder, James Avery, first started crafting jewelry in Kerrville, Texas in 1954 out of his (then) mother-in-law's garage.
Without new stores or any investment back into the business, Montgomery Ward declined in sales volume compared to Sears. Many have blamed the conservative decisions of Avery, who seemed not to understand the postwar years' changing economy. As new shopping centers were built after the war, Sears was perceived to have better locations than Ward.
The Texas-based jewelry company's new facility is the fourth craftsman center in the state and will provide more than 200 jobs to the Coastal Bend.
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