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Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4]
Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands [3] alongside its own private label, the Sephora Collection.Its product range includes cosmetics, skincare, fragrance, nail color, beauty tools, body products, and hair care items.
The company was renamed Kylie Cosmetics in February 2016, and production was increased to 500,000 kits. [3] By the end of 2016, the company's total revenue was over $300 million. [3] Jenner has used her former insecurity about her lip size as an inspiration for the brand, saying, "It's the most authentic thing I've done in my career". [9]
Douglas features a diverse array of fragrances, cosmetics, skin and hair products, nutritional supplements, and accessories from more than 750 private label and premium brands. [ 33 ] Fragrances represents the main category which accounts for over 50% of sales with brands as Armani , Chanel , Dior , Guerlain , Givenchy , Lancôme , Michael Kors ...
In addition to selling products from other brands, the company developed its own M-61 skincare line in 2012 and Lune+Aster make-up line in 2015. The company was acquired in 2015 by Macy's , which opened in-store Bluemercury shops in its department stores, as well as expanding the number of free-standing stores.
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
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