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Bolthouse Farms, founded 1915 in Grant, Michigan, is a vertically integrated farm company specializing in refrigerated beverages, salad dressings, and baby carrots. It is located in the San Joaquin Valley of California and is headquartered in Bakersfield, California in Kern County. The company operates facilities in Prosser, Washington.
The success of the business allowed them to move to larger premises in 1871 and add a wholesale department. [ citation needed ] Profits by 1885 had reached US$ 80,000. John C. Groub died in 1888, passing the management of the company to his son Theodore and his son-in-law William Masters, an experienced grocer.
In 2012, Campbell announced plans to buy Bolthouse Farms, a maker of juices, salad dressings, and baby carrots, for $1.55 billion. Analysts said it was an attempt to reach younger, more affluent consumers. [26]
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This was done to better associate with the large number of Hispanic people who live near the store and to compete with the new Wal-Mart opening near the store. Distinguishing features of Dave's Mercado include signs written in both English and Spanish, and menu changes to include authentic Hispanic foods.
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