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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    This caused controversy among iPhone developers and users, and the United States Federal Communications Commission (FCC) began investigating Apple's active decision to deny users' ability to install Google Voice from the Apple online store which is the only official way for users to download and install iPhone applications. [55]

  3. Inside Apple - Wikipedia

    en.wikipedia.org/wiki/Inside_Apple

    The book revolves around the past and future of Steve Jobs's famous brand Apple Inc. The book records the transition of the company in 1996, [2] after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone, and iPad, ending up in 2011, when the company was the largest company in the world.

  4. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple Inc. has had many notable advertisements since the 1980s. The " 1984 " Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984 . The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi , while also introducing "Think Different" as a new ...

  5. Apple's Services And Silicon Strategy To Fuel Margins ... - AOL

    www.aol.com/apples-services-silicon-strategy...

    The analyst cited SensorTower data, App Store revenues in the first quarter (after 33 days) rose to $2.9 billion (up 14.5% Y/Y), with total iPhone + iPad downloads up 7.6% to 3.1 billion during ...

  6. Apple's segmentation strategy and why it works - AOL

    www.aol.com/news/2010-10-02-apples-segmentation...

    Apple doesn't add features or change products in a panic -- it added a camera to the iPod touch only when it was ready, and even then, it was careful not to make it better than the iPhone 4's ...

  7. Apple Is Making "Free" a Strategy - AOL

    www.aol.com/news/2013-11-15-apple-is-making-free...

    Apple is trying to fend off Google from the taking too much share in mobile, while at the same time keeping Microsoft from gaining traction in mobile. Apple's solution has been to offer more and ...

  8. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    Download as PDF; Printable version ... Apple Inc. is an American multinational corporation and technology company headquartered and ... The company pivoted strategy ...

  9. Andrea Cunningham - Wikipedia

    en.wikipedia.org/wiki/Andrea_Cunningham

    Andrea "Andy" Cunningham is an American strategic marketing and communications entrepreneur. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna, and founded Cunningham Communication, Inc. [1] [2] She is currently the President of Cunningham Collective, [3] a brand strategy, marketing, and communications firm.