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Marc Oliver Opresnik (/ oʊ ˈ p r ɛ s n ɪ k / oh-PRESS-ik; [1] born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler.
A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.
John Scott Armstrong (March 26, 1937 – September 28, 2023 [1]) was an author, forecasting and marketing expert, [2] [3] [4] and an Emeritus Professor of Marketing at the Wharton School of the University of Pennsylvania. Armstrong's research and writing in forecasting promote the ideas that in order to maximize accuracy, forecasting methods ...
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
What is a PieCaken? PieCaken is an 8-inch round pie and cake dessert invented by Zac Young in 2015. The three layer mash-up dessert has several seasonal flavors, including:
Borden also identified the market forces affecting marketing mix: Consumer buying behavior; Trade's behavior (wholesale and retailing) Competitors position and behavior: industry structure, product choice, oversupply, pricing and innovation; Governmental behavior: regulations; Borden concludes saying that marketing is more an art than a science.
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