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[1] [2] The brand family includes vodka, flavored products containing vodka, and brandy. From 2007 the marketing and promotion for Cîroc in the United States was in conjunction with mogul Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo, [ 3 ] but this was terminated in 2024 after a legal ...
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, […] The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that ...
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits or sugar. The classic preparation is performed using grain or potatoes.
In 2007, Diddy agreed to become the chief marketing officer and brand ambassador for Diageo's Ciroc vodka. Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 ...
Combs became the face of Diageo's Ciroc vodka in 2007 and had been working with the company until January 2024, when they settled a lawsuit Combs filed alleging racism within the brand. Diageo and ...
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec.Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage brands in the world.
Liquor giant Diageo PLC said it was severing ties with entrepreneur Sean Combs after the celebrity filed a suit alleging Diageo had not supported joint ventures involving Ciroc vodka and DeLeón ...
DeLeón Tequila was founded by Brent Hocking in 2008. [3] It was first introduced to the U.S. market on Cinco de Mayo 2009. [4] DeLeón Tequila does not use any of the four allowed additives (glycerin, sucrose, oak extract and caramel) that are permitted under Mexican tequila regulations.