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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Qualitative descriptions or distinctions are based on some quality or characteristic rather than on some quantity or measured value. Qualitative may also refer to: Qualitative property, a property that can be observed but not measured numerically; Qualitative research, a research paradigm focusing on non-quantifiable measurements
The term may also refer to any data collected during the scientific activity. Observations can be qualitative, that is, the absence or presence of a property is noted and the observed phenomenon described, or quantitative if a numerical value is attached to the observed phenomenon by counting or measuring.
Qualitative properties are properties that are observed and can generally not be measured with a numerical result, unlike quantitative properties, which have numerical characteristics. Description [ edit ]
There are no laws in social science that parallel the laws in natural science. A law in social science is a universal generalization about a class of facts. A fact is an observed phenomenon, and observation means it has been seen, heard or otherwise experienced by researcher. A theory is a systematic explanation for the observations that relate ...
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
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Designing Social Inquiry: Scientific Inference in Qualitative Research (or KKV) is an influential 1994 book written by Gary King, Robert Keohane, and Sidney Verba that lays out guidelines for conducting qualitative research. [1] The central thesis of the book is that qualitative and quantitative research share the same "logic of inference."