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Lulu Press, Inc., doing business under trade name Lulu, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles. By 2014, it had issued approximately two million titles.
Self-publishing is the publication of media (e.g. books, music, art) by its author at their own cost, without the involvement of a publisher. However, the author may engage professionals or companies to assist with various aspects of publication, distribution or marketing.
Hybrid publishing is the source of debate in the publishing industry, with some viewing hybrid publishers as vanity presses in disguise. [7] However, a true hybrid publisher is selective in what they publish and will share the costs (and therefore the risks) with the author, whereas with a vanity press, the author pays the full cost of production and therefore carries all the risk.
The following is a list of companies that provide assistance in self-publishing books or engage in vanity publishing.This list is provided to help editors evaluate whether sources published by these companies are reliable for purposes of including content in Wikipedia.
A vanity press, on the other hand, also provides this service - but implies rather more. Vanity presses imply that you will become a successful published author, whereas in reality many will send you 20 copies of your book and leave the rest sitting in a warehouse.
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Note that hybrid publishers and vanity presses do not "assist in self-publishing". They are publishers who take a contribution from the author in order to publish the author's work under their own imprint.