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June 2009, Yamaha and BoatTrader.com launch advertising program. [4] May 2011, BoatTrader.com is merged with YachtWorld.com and boats.com brands under the new company Dominion Marine Media. June 1, 2017, Boat Trader and Boats Group decides Miami is the place to be, anchors headquarters. [5]
[3] During its first year of operation, MasterCraft only built 12 boats using the modified hull design. In 1993, the company's headquarters was relocated to Vonore, Tennessee. [4] As of 2006, MasterCraft produced over 3,000 boats per year, sold in 25 different countries, by over 100 domestic and international dealers.
By 1935, a 15.5' utility boat sold for as little as US$406 ($9,023 in 2023 dollars [4]). During World War II, the company produced small patrol boats and launches for the U.S. Navy. After the war, Chris-Craft introduced a new lineup of civilian pleasure boats in time for the massive American consumer expansion of the 1950s.
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YachtWorld.com was established in March 1995. In 2000, it became part of boats.com, Inc. and in September 2004, Boats.com, Inc was purchased by Trader Publishing Company, a joint business venture of Landmark Media Enterprises and Cox Enterprises.
Its Scarab line of boats, specifically, the Scarab 38 KV was featured on Miami Vice. [4] The Wellcraft Scarab 38 KVs were a 28-hued, twin 440-hp boat that sold for $130,000 in 1986. [ 4 ] As a result of the publicity the show gave Wellcraft, the company received "an onslaught of orders", increasing sales by 21 percent in one year.
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