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During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue. [6] [7] White - directed by Tronic; Red - Roman Coppola & Andy Bruntel; Blue - Psyop; Yellow - Neill Blomkamp; Green - Happy; Pink - Charlie White; Black ...
Gulden began his career at Adidas in 1992 until 1999, when he became an executive at Helly Hansen. In 2000, he became the managing director of Deichmann SE and was CEO of Deichmann's U.S. subsidiary Rack Room Shoes. Between 2012 and 2013, he served as the CEO of Pandora, a Danish jewelry brand, and remained a board member until 2018.
Adidas Handball Spezial is a line of shoes released by Adidas. As the name implies, the shoe was originally designed to be used in handball but has since transitioned ...
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In January 2016, it was announced that Kasper would leave the company to become CEO of Adidas, replacing Herbert Hainer. [11] [12] In 2020, the Adidas supervisory board extended his contract until 2026. [13] In 2022, however, Rørsted and the company's supervisory board had mutually agreed that he would hand over his position during the course ...
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