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Russell Athletic supplied jersey uniforms and apparel for many professional sports teams of the major professional sports leagues in the United States and Canada, and also high schools, colleges, universities, and minor league teams, [4] until it shut down its team uniform division in 2017. [5]
These loose, collarless pullovers were the first sweatshirts. A new division of the company, focusing solely on the production of sweatshirts, became the Russell Athletic Company. The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on them to exhibit school pride.
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006. [3]
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The evolution of college sports into a more professionalized entity may soon take another step: jersey patches. While jersey patches are still prohibited under NCAA rules, college leaders have ...
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