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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions". Throughout the 1930s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly a hundred radio stations ...
Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for ...
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Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
The presence of Jerry Sandusky on this list of Wheaties athletes (in 2012, after he was indicted for numerous counts of child abuse) is an offensive prank--right? There's no chance General Mills put Sandusky on a box after his arrest; unless someone can supply a source for this it should be deleted. Frostfish 19:10, 22 July 2013 (UTC)
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