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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions". Throughout the 1930s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly a hundred radio stations ...
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Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
As the year continues, Wheaties plans to recognize athletes who have previously graced the iconic orange box and "shaped sports culture." Wheaties names Muhammad Ali first athlete in centennial ...
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The presence of Jerry Sandusky on this list of Wheaties athletes (in 2012, after he was indicted for numerous counts of child abuse) is an offensive prank--right? There's no chance General Mills put Sandusky on a box after his arrest; unless someone can supply a source for this it should be deleted. Frostfish 19:10, 22 July 2013 (UTC)
As she gets set to defend her U.S. Open title, Gauff is going to be on the cover of a limited-edition box of Wheaties, the cereal maker announced Tuesday. The U.S. Open begins next Monday. Gauff won the tournament in 2023 at age 19. That made her the youngest American champion at the event since Serena Williams in 1999.