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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
He was the first athlete to appear on the front of Wheaties cereal boxes in 1958 (though not the first depicted on all parts of the packaging), and also was the first Wheaties spokesman, setting up the Wheaties Sports Federation, which encouraged participation in Olympic sports. [5]
She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [23] [24] [25] In 2019, Retton became a spokesperson for Australian Dream, a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance. [26]
Born May 18, 1971, in River Falls, Wisconsin, Bye-Dietz played for the River Falls Wildcats Boys High School Hockey team under the name of K.L. Bye to conceal her sex. [1] [2] Although her father encouraged her to continue playing basketball, as she had done growing up, Bye-Dietz continued to play hockey. [3]
Hernandez was on a box of Wheaties Energy Crunch in December 2001 and was welcomed into the Wheaties Family by Olympic Champion Mary Lou Retton and Tiger Woods in Madison Square Garden, New York City, New York. [41] Featured in the Scholastic textbook publication on the state of Maine called "Maine: America the Beautiful". [42] [43]
In 1989, he became the first individual baseball player to appear on a Wheaties box, a cereal he ate as a child. [81] For a time in the 1980s Bench was a commercial spokesman for Krylon paint, featuring a memorable catchphrase: "I'm Johnny Bench, and this is Johnny Bench's bench."
In 2016, Louganis was pictured on boxes of Wheaties cereal, where prominent American athletes are famously featured, as part of a special "Legends" series that also included 1980s Olympians Janet Evans and Edwin Moses. [16]
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