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  2. Medium theory - Wikipedia

    en.wikipedia.org/wiki/Medium_theory

    Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are ...

  3. Media richness theory - Wikipedia

    en.wikipedia.org/wiki/Media_richness_theory

    Media richness theory states that all communication media vary in their ability to enable users to communicate and to change understanding. [5] The degree of this ability is known as a medium's "richness." MRT places all communication media on a continuous scale based on their ability to adequately communicate a complex message. [6]

  4. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.

  5. Media studies - Wikipedia

    en.wikipedia.org/wiki/Media_studies

    However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. [36] The title “media studies” may be used to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus.

  6. Communication theory - Wikipedia

    en.wikipedia.org/wiki/Communication_theory

    Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...

  7. Category:Communication theorists - Wikipedia

    en.wikipedia.org/wiki/Category:Communication...

    This category includes all scientists who explore the communication theory. ... Mass media theorists. Subcategories. This category has the following 4 subcategories ...

  8. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed".

  9. Harold Innis's communications theories - Wikipedia

    en.wikipedia.org/wiki/Harold_Innis's...

    He argued, for example, that a balance between oral and written forms of communication contributed to the flourishing of Greek civilization in the 5th century BC. [3] But he warned that Western civilization is now imperiled by powerful, advertising-driven media obsessed by "present-mindedness" and the "continuous, systematic, ruthless ...