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Literal language is the usage of words exactly according to their direct, straightforward, or conventionally accepted meanings: their denotation. Figurative (or non-literal ) language is the usage of words in a way that deviates from referencing just their conventionally accepted definitions [ 1 ] [ 2 ] - in order to convey a more complex ...
Two 1921 works, Harry Kitson's "The Mind of the Buyer", and Edward L. Thorndike's "The Teacher's Word Book" picked up where Sherman left off. Kitson's work was the first to apply empirical psychology to advertising. He advised the use of short words and sentences. Thorndike's work contained the frequency ratings of 10,000 words.
The plain meaning rule attempts to guide courts faced with litigation that turns on the meaning of a term not defined by the statute, or on that of a word found within a definition itself. According to the plain meaning rule, absent a contrary definition within the statute, words must be given their plain, ordinary and literal meaning.
If you look up what the word “ally” means, Dictionary.com has a few definitions. In verb form, it means “to unite formally" or it can mean to associate with someone in a mutual relationship.
Oxymorons are words that communicate contradictions. An oxymoron (plurals: oxymorons and oxymora) is a figure of speech that juxtaposes concepts with opposite meanings within a word or in a phrase that is a self-contradiction. As a rhetorical device, an oxymoron illustrates a point to communicate and reveal a paradox.
Corporate speak is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words; abbreviations; euphemisms; and acronyms.
In honor of Black Twitter's contribution, Stacker compiled a list of 20 slang words it brought to popularity, using the AAVE Glossary, Urban Dictionary, Know Your Meme, and other internet ...
Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1] Some authors treat and use antiphrasis just as irony, euphemism or litotes. [2] When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings ...