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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  3. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Social media in the fashion industry - Wikipedia

    en.wikipedia.org/wiki/Social_media_in_the...

    Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. [19] Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are.

  6. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    An influencer, also referred to as an online influencer and social media influencer, is a term traditionally associated with someone who is considered influential. The term has more recently been associated specifically with people who influence and guide the interest of others using social media . [ 6 ]

  7. Digital influencer - Wikipedia

    en.wikipedia.org/wiki/Digital_influencer

    A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline. Digital influencer may also refer to: Internet celebrity; Digital marketing; Social media marketing; Influencer marketing; Virtual influencer

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Influencer Marketing: Influencer marketing is a digital marketing strategy that involves partnering with individuals who have a large following on social media and other online platforms. These influencers, also known as content creators, bloggers, or social media personalities, can influence consumer behavior and decisions.

  9. Journo-influencer - Wikipedia

    en.wikipedia.org/wiki/Journo-influencer

    Journo-influencers, or journalist influencer, or news influencers [1] are professionals who blend traditional journalism with the internet reach of modern social media influencers. [2] A production of the internet age , Journo-influencres typically use platforms such as Substack , Instagram , TikTok and YouTube to report news, provide ...

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