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  2. Social proof - Wikipedia

    en.wikipedia.org/wiki/Social_proof

    Social proof is also one of Robert Cialdini's six principles of persuasion, (along with reciprocity, commitment/consistency, authority, liking, and scarcity) which maintains that people are especially likely to perform certain actions if they can relate to the people who performed the same actions before them. [5]

  3. Robert Cialdini - Wikipedia

    en.wikipedia.org/wiki/Robert_Cialdini

    It was based on three "undercover" years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion. He found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. [5]

  4. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. US psychologist Robert Cialdini defined six "weapons of influence": reciprocity, commitment, social proof, authority, liking, and scarcity to bring about conformity by directed means.

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Social learning, also known as social proof, is a core principle among almost all forms of persuasion. [36] It is based on the idea of peer influence, and is considered essential for audience-centered approaches to persuasive messages.

  6. Source credibility - Wikipedia

    en.wikipedia.org/wiki/Source_credibility

    Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.

  7. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    In the 1978 Chilean national consultation, in addition to the biased question text, the SI ("Yes" to Pinochet and his government) is under a sketch of the flag of Chile while NO is under a lower dark flag. This nudge [35] and other measures got a 79% support for "yes". There are various notable examples of government applications of nudge theory.

  8. Social philosophy - Wikipedia

    en.wikipedia.org/wiki/Social_philosophy

    Social philosophy is the study and interpretation of society and social institutions in terms of ethical values rather than empirical relations. [1] Social philosophers emphasize understanding the social contexts for political, legal, moral and cultural questions, and the development of novel theoretical frameworks, from social ontology to care ethics to cosmopolitan theories of democracy ...

  9. Principlism - Wikipedia

    en.wikipedia.org/wiki/Principlism

    Principlism is an applied ethics approach to the examination of moral dilemmas centering the application of certain ethical principles. This approach to ethical decision-making has been prevalently adopted in various professional fields, largely because it sidesteps complex debates in moral philosophy at the theoretical level.