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Starr, Michael E. "The Marlboro man: Cigarette smoking and masculinity in America." Journal of Popular Culture 17.4 (1984)): 45-57. Stevenson, Terrell, and Robert N. Proctor. "The secret and soul of Marlboro: Phillip Morris and the origins, spread, and denial of nicotine freebasing." American journal of public health 98.7 (2008): 1184-1194. online
Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share.
Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) outside the US.
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In 1972, the company's Marlboro became the world's top-selling cigarette brand. [ 4 ] In 1987, Philip Morris International (PMI) was incorporated as an operating company of Philip Morris Companies Inc. [ 4 ] In 2001, the operations center of the company was transferred from Rye Brook, New York , to Lausanne , Switzerland.
From 2018 to 2023, Altria's annual cigarette shipments dropped from 109.8 billion sticks to 76.3 billion sticks as Marlboro's retail market share shrank from 43.1% to 42.1%.
The FDA required that warnings about the risks of smoking occupy the top 50% of cigarette packs and top 20% of advertisements. The regulation is technically in effect, but the FDA has generally ...
A pack or packet of cigarettes (also informally called fag packet in British slang; as in the idiom "back of a fag packet" or "fag-packet calculation") is a rectangular container, mostly of paperboard, which contains cigarettes. The pack is designed with a flavor-protective foil, paper or plastic, and sealed through a transparent airtight ...