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Nike is getting into the maternity clothing market with the creation of Nike (M). According to Nike, the new line of maternity clothing looks to bring sports science to maternity apparel.
In August 2001, Lange signed an exclusive deal with Nike to introduce a line of athletic wear for pregnant women. [10] In September of the same year, Lange was invited to unveil the line at New York Fashion Week. The first ever runway show by a maternity designer during Fashion Week, the event was scheduled to take place at 9:00 a.m. on ...
Here are18 stylish brands that do maternity style best. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us ...
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A bellyband, wrap, or abdominal binder is a compression garment which resembles a tubetop but worn over the abdomen of expectant mothers. [2] Bellybands are also commonly worn post-childbirth to help provide abdominal and back support thereby making it easier to perform day to day tasks, and to help mothers with their posture.
One clothing source said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse." [25] In 2015 it was reported that maternity clothes is a $2.4 billion market in the U.S.
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