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  2. International Marketing Review - Wikipedia

    en.wikipedia.org/wiki/International_Marketing_Review

    The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford ) and John Cadogan ( University of Loughborough ).

  3. List of marketing and advertising authors - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_and...

    Download as PDF; Printable version; In other projects ... Text is available under the Creative Commons Attribution-ShareAlike 4.0 ... List of marketing and ...

  4. Word count - Wikipedia

    en.wikipedia.org/wiki/Word_count

    Word count is commonly used by translators to determine the price of a translation job. Word counts may also be used to calculate measures of readability and to measure typing and reading speeds (usually in words per minute). When converting character counts to words, a measure of 5 or 6 characters to a word is generally used for English. [1]

  5. International Textbook Company - Wikipedia

    en.wikipedia.org/wiki/International_Textbook_Company

    The International Textbook Company (I.T.C.) was founded in 1895 by publisher Thomas J. Foster in Scranton, Pennsylvania. [1] I.T.C. published instructional papers, booklets, and textbooks for the International Correspondence Schools, a subsidiary department. The textbook company and the school were dependent on each other since their founding.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  7. Full-text search - Wikipedia

    en.wikipedia.org/wiki/Full-text_search

    In text retrieval, full-text search refers to techniques for searching a single computer-stored document or a collection in a full-text database.Full-text search is distinguished from searches based on metadata or on parts of the original texts represented in databases (such as titles, abstracts, selected sections, or bibliographical references).

  8. Google Books - Wikipedia

    en.wikipedia.org/wiki/Google_Books

    Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]

  9. Book - Wikipedia

    en.wikipedia.org/wiki/Book

    Each book is specified by an International Standard Book Number, or ISBN, which is meant to be unique to every edition of every book produced by participating publishers, worldwide. It is managed by the ISBN Society. An ISBN has four parts: the first part is the country code, the second the publisher code, and the third the title code.