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Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
Download as PDF; Printable version; ... This list includes notable authors of books on marketing and/or advertising. ... Text is available under the Creative Commons ...
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
The International Textbook Company (I.T.C.) was founded in 1895 by publisher Thomas J. Foster in Scranton, Pennsylvania. [1] I.T.C. published instructional papers, booklets, and textbooks for the International Correspondence Schools, a subsidiary department. The textbook company and the school were dependent on each other since their founding.
In text retrieval, full-text search refers to techniques for searching a single computer-stored document or a collection in a full-text database.Full-text search is distinguished from searches based on metadata or on parts of the original texts represented in databases (such as titles, abstracts, selected sections, or bibliographical references).
Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]
International communication is 'a topic field rather than a discipline field' and international communication studies is a mode of 'organizing inquiry'. [23] John D. H. Downing proposed ten categories within which international communication should be conducted theories of international communication; core international communication processes