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[16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10] In the early reception, the term "Lasswell's formula" was commonly used instead by scholars interested in describing and classifying acts of communication.
George Gerbner first published his model in his 1956 paper Toward a General Model of Communication. [129] [130] It is a linear transmission model. It is based on the Shannon–Weaver model and Lasswell's model but expands them in various ways. [131] [130] [132] It aims to provide a general account of all forms of communication.
Rather, Lasswell argued that the rise of political movements across Europe was "an almost inevitable outcomes of the isolation of the individual in an atomized society." [6] Recent work in the history of communication studies have documented how the two models may have served as strawman theory or fallacy [7] or even a "myth". [8]
First published in Lasswell's 1948 book, The Structure and Function of Communication in Society, [21] the model aims to organize the "scientific study of the process of communication." [12] Most criticism of Lasswell's model focuses on its simplicity [20] [22] [23] and its lack of relevance due to its linear orientation. [24]
The book details basic communication models (Lasswell model, Shannon and Weaver's model, Gerbner's model), theories of media, audience-centered models, and mass media systems in general. In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts. McQuail's next book ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 28 February 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as ...
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
Harold Lasswell developed Lasswell's model of communication. Five basic elements of public speaking are described in this theory: the communicator, message, medium, audience, and effect. In short, the speaker should be answering the question "who says what in which channel to whom with what effect?"