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Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.
Narrative theory is an assessment framework within various fields of communication. Those who use narrative theory within their research refer to it as a general way of viewing communication. [ 12 ] The narrative paradigm is generally considered an interpretative theory of communication. [ 20 ]
Source credibility theory is an established theory that explains how communication's persuasiveness is affected by the perceived credibility of the source of the communication. [ 4 ] [ 6 ] The credibility of all communication, regardless of format, has been found to be heavily influenced by the perceived credibility of the source of that ...
Communicative rationality or communicative reason (German: kommunikative Rationalität) is a theory or set of theories which describes human rationality as a necessary outcome of successful communication. This theory is in particular tied to the philosophy of German philosophers Karl-Otto Apel and Jürgen Habermas, and their program of ...
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. [1]
Robert T. Craig "Communication Theory as a Field" is a 1999 article by Robert T. Craig, attempting to unify the academic field of communication theory. [1] [2]Craig argues that communication theorists can become unified in dialogue by charting what he calls the "dialogical dialectical tension", or the similarities and differences in their understanding of "communication" and demonstrating how ...
Giddens’ theory has been adapted to the field of communication, particularly organizational communication; specifically, how and why structural changes are possible and the duality of formal and informal communication. This theory is based on concepts of structure and agency. structure is defined as rules and resources of an organization ...