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Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
Budweiser, an American lager. The American lager or North American lager is a style of pale lager produced in the United States and Canada. Pale lagers originated in Europe in the mid-19th century and were brought to North America by German immigrants.
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
A Coors Light ad with a typo appears on a billboard on Jan. 13, 2025. Coors Light Over on Instagram , fans teased the company further, asking “What’s a refershment?”
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Coors Banquet has been a bit of an exception in the beer industry slowdown. Last year, the 150-year-old brand saw growth of 28% compared to 2022. The company has embraced the cowboy culture ...
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.