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Clarkin was a former executive of the Pepsi-Cola Company who came to the Philippines as a member of the US Air Force during the close of World War II. [1] [2] In the beginning, the company imported Pepsi-Cola until 1947, when its first bottling plant was established in Quezon City. After Clarkin returned to the United States in 1957, Pepsi-Cola ...
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots [3] and the death of at least five people. [ 4 ] Promotion
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. [51] In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [81]
In May 1996, Pagemark Philippines, Inc., a company under Lapanday Holdings, and Pilipino Telephone Corporation (Piltel) were tasked to find a new name for the team. After negotiations, the team was rechristened as the Mobiline Cellulars. [3] Since Lorenzo still owned the team, the records of the Pepsi team were retained.
One of Pepsi’s biggest online blunders came in 2017, when the company aired an ad with protesters laughing and cheering, that concludes with Kendall Jenner passing out a Pepsi can to a police ...
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.