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Ethnographic mapping is a technique used by anthropologists to record and visually display activity of research participants within a given space over time. Ethnographic mapping is used to show and understand human interaction within a layout that displays events, places, and resources.
Visual ethnography as an aspect of the use of visual data has become increasingly important as a part of the qualitative research toolbox. Qualitative research is an off-shoot of the anthropological practice of ethnography that focuses on the collection and analysis of diverse narrative or textual forms of expression.
Digital ethnography allows for a lot more opportunities to look at different cultures and societies. Traditional ethnography may use videos or images, but digital ethnography goes more in-depth. For example, digital ethnographers would use social media platforms such as Twitter or blogs so that people's interactions and behaviors can be studied.
The use of videos can help ethnographers achieve this goal. Joseph Schaeffer names four primary ways in which the use of video can be advantageous to ethnographic research: Videos allow for coverage of activities in much of their complexity in their natural settings over an extended period of time.
Online ethnography (also known as virtual ethnography or digital ethnography) is an online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction.
The Sensory Ethnography Lab (SEL) at Harvard University is an interdisciplinary center for the making of anthropologically informed works of media that combine aesthetics and ethnography.
In the social sciences and related fields, a thick description is a description of human social action that describes not just physical behaviors, but their context as interpreted by the actors as well, so that it can be better understood by an outsider.
Institutional ethnography (IE) is an alternative approach of studying and understanding the social.IE has been described as an alternative philosophical paradigm, sociology, or (qualitative) research method.