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Consumer Reports published a kids' version of Consumer Reports called Penny Power in 1980, later changed in August 1990 to Zillions. [48] This publication was similar to Consumer Reports but served a younger audience. At its peak, the magazine covered close to 350,000 subscribers. [49]
To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products. [8] Due to affiliate revenue, the site is less reliant than other blogs and news sites on advertising revenue, although the Wirecutter site has displayed banner ads in the past.
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Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
In one article, the magazine said children were exposed to 3,000 ads a day. [4] The magazine did not run any advertisements. [2] It changed its name from Penny Power to Zillions because penny suggested its readers had limited consumer power. [4] A 1982 review of the magazine praised its child appeal and value as a teaching tool in schools. [5]
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
The compact SUV Suzuki Samurai gained a reputation in the U.S. market of being an unsafe car and prone to a rollover after Consumer Reports, the magazine arm of Consumers Union, reported that during a 1988 test on the short course avoidance maneuver (Consumer Union Short Course Double Lane Change, or CUSC for short), the Samurai experienced what they deemed as an unacceptable amount of tipover ...
Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.