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Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
ServiceTitan was founded by Ara Mahdessian and Vahe Kuzoyan in 2007; their cloud-based platform launched in 2012. [2] [3]In 2019, the company expanded outside the United States, opening an office in Yerevan, Armenia.
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, the site had over 6.2 million user-submitted reviews for 202,000 stores. [citation needed]
In 1981, United Video Satellite Group launched the first EPG service in North America, a cable channel known simply as The Electronic Program Guide.It allowed cable systems in the United States and Canada to provide on-screen listings to their subscribers 24 hours a day (displaying programming information up to 90 minutes in advance) on a dedicated cable channel.
TMS (previously Tribune Media Services) is an American company that is an international provider of data for TV and movies.As part of its On Entertainment product line, the company supplies data to companies such as TiVo, Roku, Virgin Media, DIRECTV and Time Warner Cable to enable entertainment guides and applications.
Based on the hearings, the committee felt that rather than government regulation, it would be better for the industry to fund its own organization to review and accredit audience rating services. [1] [4] This organization was founded as the Broadcast Rating Council in 1964. [5] The organization would later become the Media Rating Council. [4]