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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
Transmedia storytelling has yet to tackle learning and educating children, but there have been a few transmedia worlds that have begun to show up with education, mostly by Disney. [30] Transmedia storytelling is apparent in comics, films, print media, radio, and now social media. The story is told different depending on the medium.
Storytelling is also used as a means by which to precipitate psychological and social change in the practice of transformative arts. [13] [14] [15] Some people also make a case for different narrative forms being classified as storytelling in the contemporary world. For example, digital storytelling, online and dice-and-paper-based role-playing ...
Inspired by their desire to "talk less, show more", Tokyo's Klein-Dytham Architecture (KDa) created PechaKucha in February 2003. [2] [3] It was a way to attract people to SuperDeluxe, their experimental event space in Roppongi, and to enable young designers to meet, show their work, and exchange ideas in 6 minutes and 40 seconds.
Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers ...
Metanarrative has a specific definition in narratology and communications theory. According to John Stephens and Robyn McCallum, a metanarrative "is a global or totalizing cultural narrative schema which orders and explains knowledge and experience " [ 20 ] – a story about a story, encompassing and explaining other "little stories" within ...
Literature review: a summary and careful comparison of previous academic work published on a specific topic; Research article or research paper; Scientific: scholarly publication reporting original empirical and theoretical work in the natural or social sciences. Technical report; Textbook: authoritative and detailed factual description of a thing