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A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
Brand name soft drink products (or their parent brand or brand family) include: This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
The Coca-Cola vs. PepsiCo rivalry has been around for so long that it's almost an investing cliche. ... But it doesn't need a soda revolution to power strong results. After all, Pepsi's food ...
Coke vs. Pepsi: Growth Outlook There is a substantial difference regarding each company’s dividend growth. PEP’s 6.5% five-year annualized dividend growth rate is nearly twice that of KO’s 3.1%.
This is an alphabetical list of PepsiCo brands. [ 1 ] [ 2 ] It lists licensed trademarks , partnerships, including those in only certain markets, and products , split into foodtypes. Trademarks
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...