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False advertising is the act of publishing, ... for example, makeup advertisements may use airbrushed photos. Another example is using darkroom exposure techniques ...
Many predatory advertisers rely on the use of demonstrably false or otherwise deceitful claims to coerce consumers into market transactions. These can be incredibly hard to classify and regulate as some claims may be true at face-value, but rely on either tactical omissions of information or the contextual circumstances of the individual to draw inferences that may be false.
Deceptive advertising is any statement by an advertiser that is false or misleading, or that does not adequately identify itself as an advertisement. According to the United States Federal Trade Commission : "A basic truth-in-advertising principle is that it's deceptive to mislead consumers about the commercial nature of content.
Fake news is false or misleading information presented as news. [10] [16] The term as it developed in 2017 is a neologism (a new or re-purposed expression that is entering the language, driven by culture or technology changes). [17]
A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. [86] Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to the ads they display or broadcast.
Willy’s Chocolate Experience closed on Feb. 25, but as the fallout from the event continues, experts say consumers need to be skeptical of the advertisements they see online.
The name "Optavia" may sound similar to a life-insurance firm or even a fancy eyewear brand — but it's actually a popular weight-loss plan from Medifast Inc., the multilevel marketing company ...
Astroturfing is the deceptive practice of hiding the sponsors of an orchestrated message or organization (e.g., political, economic, advertising, religious, or public relations) to make it appear as though it originates from, and is supported by, unsolicited grassroots participants. It is a practice intended to give the statements or ...