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Between 1970 and 1976, the Hasbro toy company in the United States released numerous sets of 1:6 scale, 12-inch (30 cm) (a.k.a. playscale) figures, vehicles, clothing, and gear sets which had an adventure theme. Evolving from the military theme that had inspired the original 1960s G.I. Joe action figure and the initial "Adventures of ...
First Editions – Originally, Big Jim action figures came out in a small blue box with red and white stripes. The 1972 toy line was split into three sub lines: the Basic Line, the Adventure Line and the Sports Line. Simultaneously, Mattel released an almost identical figure named Mark Strong, The Man from Mattel© in Europe. The Mark Strong ...
G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
In January 2007, McFarlane Toys announced plans for a line of 24 action figures. [4] Other series figures have included Lost and The Walking Dead. [30] [31] In 2015, McFarlane toys launched a line of construction sets based on HBO's popular Game of Thrones TV series, [32] followed by a line of 6" action figures to be released in 2019. [33]
5-inch action figures (Kenner Jurassic Park, Bandai Power Rangers). 1:12: 1" [25.40 mm] 6" [152.4 mm] 6-inch action figures (Toy Biz Marvel Legends, Hasbro Marvel Cinematic Universe, Playmates Teenage Mutant Ninja Turtles, and DC Direct Action Figures). Also used for "Classic scale" model horses and called 1-inch scale for dollhouses. 1:10
Mego Corporation (/ ˈ m iː ɡ oʊ /) is an American toy company that in its original iteration was first founded in 1954. [3] Originally known as a purveyor of dime store toys, [4] in 1971 the company shifted direction and became famous for producing licensed action figures (including the long running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line.
Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency. These rules vary from country ...
In 1999, Dragon introduced its 1/6 scale New Generation Life Action figure series, which featured life-like head sculpts and ultra-detailed uniforms, weapons, and gear. The series was met with acclaim and helped revive the action figure industry with collectors who view it as the successor of the more traditional and toy-like G.I. Joe products ...
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