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Edward Preston "Teddy" Young, DSO, DSC & Bar (17 November 1913 – 28 January 2003), was a British graphic designer, submariner and publisher. In 1935, he joined the then new publishers Penguin Books and was responsible for designing the cover scheme used by Penguin for many years as well as drawing the original penguin logo.
Penguin's English edition of Yuri Krimov's novel The Tanker "Derbent". The Second World War saw Penguin emerge as a national institution. Though it had no formal role in the war effort, it was integral to it thanks to the publication of such bestselling manuals as Keeping Poultry and Rabbits on Scraps and Aircraft Recognition, and supplying books for the services and British POWs.
Penguin Books eventually decided that books in a series by the same author should have their own individual pictorial identification. Marber edited his original designs for Dorothy L. Sayers books by adding a small white figure, which he included in different postures on each cover. [8] Marber became tired of designing crime fiction book covers.
Hans Peter Schmoller (9 April 1916 – 25 September 1985) was a German and British graphic designer who worked as Head of Typography and Design at Penguin Books from 1949 to 1976. [ 1 ] [ 2 ] [ 3 ] During his Penguin years he played a crucial role in postwar British typography, and has been described as one of the most influential typographers ...
Later work included the series Britain in Pictures, patterned papers for Curwen and Penguin Books, decorative borders for Linotype, printer's flowers for Monotype, and calligraphy for the Roll of Honour at Sandhurst. She was responsible for many of the post-war designs of Penguin Books and the little Penguin logo when they were 25 years old.
He also went so far as to condemn Modernist design in general as being authoritarian and inherently fascistic. Between 1947 and 1949 Tschichold lived in England, where he oversaw the redesign of 500 paperbacks published by Penguin Books, leaving them with a standardized set of typographic rules, the Penguin Composition Rules. [13]
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