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The search engine manipulation effect ( SEME) is a term invented by psychologist Robert Epstein in 2015 to describe a hypothesized change in consumer preferences and voting preferences by search engines. Rather than search engine optimization where advocates, websites, and businesses seek to optimize their placement in the search engine's ...
Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
Contents. Reputation management. Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's ...
Corrain's Goodreads author page is still public, and some people have already started review-bombing her title. “Crown of Starlight” currently has a 3.94 rating. “Crown of Starlight ...
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
SEO Optimization: Content is often optimized for search engines to achieve high rankings and drive traffic to the site, using keywords, clickbait headlines, and other strategies. Monetization Focus: The primary goal is usually to monetize the content through advertising, affiliate marketing, or sponsored posts.
Spamdexing. Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [ 1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of ...
Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent ). [ 1] A web resource may be (for example) a website, web page, or web directory. [ 1] A backlink is a reference comparable to a citation. [ 2] The quantity, quality, and relevance of backlinks for a web page ...