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Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by ...
History of Apple Inc. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Mac personal computer.
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak 's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, $2 trillion in August 2020, and at $3 trillion ...
This translated to a total revenue of US$110,855 million in 2017 and a net income of US$12,662 million. On February 1, 2016, Alphabet Inc. surpassed Apple to become the world's most valuable publicly traded company until February 3, 2016, when Apple surged back over Alphabet to retake the position.
The " Get a Mac " campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. [1][2] The advertising campaign ran in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and ...
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new ...
iOS version history. iOS (formerly iPhone OS) [6] is a mobile operating system developed by Apple exclusively for its devices. It was unveiled in January 2007 for the first-generation iPhone, [7] which launched in June 2007.