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  2. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    t. e. Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  4. College Board - Wikipedia

    en.wikipedia.org/wiki/College_Board

    The College Board, styled as CollegeBoard, is an American not-for-profit organization that was formed in December 1899 as the College Entrance Examination Board ( CEEB) to expand access to higher education. While the College Board is not an association of colleges, it runs a membership association of institutions, including over 6,000 schools ...

  5. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    v. t. e. In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money.

  6. GfK - Wikipedia

    en.wikipedia.org/wiki/GfK

    At that time, the “GfK Association” was limited to promoting market and sales research. In 2010, the company was the world's fourth-largest market research company by revenue. [5] In December 2016, investment company American private equity group Kohlberg Kravis Roberts made a takeover bid for 18.54 percent of the company's shares. [6]

  7. Associated Press - Wikipedia

    en.wikipedia.org/wiki/Associated_Press

    The Associated Press ( AP) [ 4] is an American not-for-profit news agency headquartered in New York City . Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are distributed to its members, major U.S. daily newspapers and radio and television broadcasters. Since the award was established in ...

  8. Advanced Placement - Wikipedia

    en.wikipedia.org/wiki/Advanced_Placement

    Advanced Placement ( AP) [ 4] is a program in the United States and Canada created by the College Board. AP offers undergraduate university-level curricula and examinations to high school students. Colleges and universities in the US and elsewhere may grant placement and course credit to students who obtain qualifying scores on the examinations.

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from ...