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  2. Online presence management - Wikipedia

    en.wikipedia.org/wiki/Online_presence_management

    Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

  3. Advertising and marketing controversies in the Philippines

    en.wikipedia.org/wiki/Advertising_and_marketing...

    The ad was eventually taken down and Subway Philippines released a statement, which was further criticized online as a non-apology apology as the company did not acknowledge the issue and merely "reiterated the B.M.T message". The statement was also eventually taken down and followed up with a new statement apologizing for the commercial, with ...

  4. List of mergers and acquisitions by Twitter - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Business Country Price (USD) Category Background information References 1 July 15, 2008: Summize Social search US: Summize was a search engine founded by Jay Verdy. [1] Using Twitter stock to fund the takeover, Twitter announced in July 2008 it had acquired Summize. Summize had six employees, all of whom joined Twitter except for Verdy. [1]

  5. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product ...

  6. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Consequently, brands focus on improving customer satisfaction and invest in advertising to increase consumers’ brand awareness. [5] Brand awareness is a key indicator of a brand's market performance. Brands competing in a highly globalized market invest in global advertising and distribution to compete for consumers’ attention and awareness.

  7. Read the Transcript of Trump's Person of the Year Interview - AOL

    www.aol.com/read-transcript-trumps-person...

    I’ve been keeping a list, Mr. President, of things you mentioned that you intend to do early in your administration. It sounds like a reasonable number of things: turning the Department of ...

  8. Digital branding - Wikipedia

    en.wikipedia.org/wiki/Digital_branding

    Before the internet, information about companies and consumers was somewhat limited due to access to information, geographical separation, and lack of interaction. [9] The existence of the internet and websites has therefore transformed branding: [10] the internet has transformed interaction between brands and customers; and websites facilitate online marketing and sales, as well as collecting ...

  9. Blue Jays trade for Guardians 2B Andrés Giménez ... - AOL

    www.aol.com/sports/blue-jays-reportedly-trading...

    Andrés Giménez is on the move. The Toronto Blue Jays struck a deal to trade for Cleveland Guardians second baseman Giménez on Tuesday, the teams announced.The Blue Jays also received pitcher ...