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Gymshark was founded by school friends Ben Francis and Lewis Morgan in 2012. [10] Both aged 20, they set up the brand while studying at university. [11] Francis studied at Aston University [11] before dropping out, and worked as a delivery driver for Pizza Hut when he first established the company.
[21] [22] At the time, he said the move would allow the company "to grow even more quickly" and give him time to "work on my weaknesses and become a more rounded businessperson". [23] In 2018, Gymshark opened a new £5 million headquarters in Solihull, West Midlands. [24] [25] In 2019, Gymshark opened its own branded gym and innovation hub. [26]
Brands such as Nike, Under Armour, Gymshark, Adidas, and Reebok all make gym shorts. Cotton gym shorts were made popular by a cheerleading brand called Soffe . While gym shorts were traditionally worn by men, from the late 1970s and onward, women began wearing them for better comfort at the gym as well as a modern fashion trend.
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