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G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
G.I. Joe is the code name of a fictional elite covert special operations unit operating under the control of the United States Armed Forces in the G.I. Joe universe. [1] In the 1960s and 1970s, a toy military adventure character based on General Joseph Colton was available. From 1982, the name "G.I. Joe" referred to the team, also known as the ...
G.I. Joe: America's Movable Fighting Man is a line of action figures produced by Hasbro. The initial product offering represented four of the branches of the U.S. armed forces . The term G.I. stands, in popular usage, for Government Issue and became a generic term for U.S. soldiers (predating the action figures), especially ground forces.
G.I. Joe: A Real American Hero (also known as Action Force in Finland, [2] Sweden [3] and the UK [4]) is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. [5] The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets.
Don Levine (April 1, 1928 – May 22, 2014) was a business executive at toy manufacturers Hasbro credited as the "father" of G.I. Joe action figures. [1]Donald Levine was born in Elmhurst, New York to the late Ralph and Mildred Levine.
Retailing at US$129.99, the cost of the playset—the most expensive toy in Hasbro's G.I. Joe: A Real American Hero lineup—led to Hasbro re-releasing the shuttle two years later as a stand-alone vehicle called the Crusader, which used the same mold as the Defiant shuttle. The toy also came with a re-painted version of the Payload action ...
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Although sold as a toy, a prime target market was the then growing G.I. Joe collector's market. This line sparked a resurgence in 12-inch military action figures; a number of other companies began selling a wide range of military sets and vehicles, in most cases with more attention to detail than the Hasbro lineup, but not necessarily of a ...