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  2. Multi-channel network - Wikipedia

    en.wikipedia.org/wiki/Multi-channel_network

    A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.

  3. YouTube rolls out four new AI tools for creators

    www.aol.com/news/youtube-rolls-four-ai-tools...

    YouTube reported that Shorts engagement is averaging 70 billion views daily. In June, some creators told NBC News at VidCon that they view AI as a tool rather than a threat.

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  5. YouTube Studio - Wikipedia

    en.wikipedia.org/wiki/YouTube_Studio

    YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]

  6. YouTube - Wikipedia

    en.wikipedia.org/wiki/YouTube

    YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search.

  7. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

  8. Kajabi - Wikipedia

    en.wikipedia.org/wiki/Kajabi

    Kajabi was founded in Irvine, California in 2010 by Travis Rosser & Kenny Rueter, a software engineer who created a PVC sprinkler toy for his sons. [7] The toy was popular, and after having difficulty trying to monetize a related how-to video on YouTube, Rueter started Kajabi. [7]

  9. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    The end goal of any marketing effort is to generate sales. Although social media is a useful marketing tool, it is often difficult to quantify to what extent it is contributing to profit. ROI can be measured by comparing marketing analytic value to contact database or CRM and connect marketing efforts directly to sales activity.

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