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2. The Elf on the Shelf - Wikipedia

   en.wikipedia.org/wiki/The_Elf_on_the_Shelf

   The Elf on the Shelf is the name of a 2005 American picture book for children, written by Carol Aebersold and her daughter Chanda Bell, and its accompanying toy elf.The book was illustrated by Coë Steinwart and tells a Christmas-themed story, written in rhyme, that explains how Santa Claus knows who is naughty and nice.

3. 'It's magic': Here's the history behind the Elf on the Shelf ...

   www.aol.com/news/magic-heres-history-behind-elf...

   The Elf on the Shelf balloon joined the Macy's Thanksgiving Day parade in 2012. "The Elf on the Shelf: A Christmas Musical" debuted in 2019, and in 2020, Bell's Lumistella Company announced a ...

4. Chanda Bell - Wikipedia

   en.wikipedia.org/wiki/Chanda_Bell

   In 2004, she collaborated with her mother, Carol Aebersold, [5] on a book about their family custom of having a Scout Elf. [6] [7] She is author of The Elf on the Shelf: A Christmas Tradition, [4] [8] Extraordinary Noorah: Santa’s Magical Arctic Fox. [9] The Elf on the Shelf's Night Before Christmas [10] and Elf Pets: A Reindeer Tradition. [11]

5. Elf on the Shelf, meet Snoop on the Stoop, hip-hop Christmas ...

   www.aol.com/elf-shelf-meet-snoop-stoop-184211379...

   Snoop on the Stoop is a hip-hop twist to Elf on the Shelf, available online at Walmart, Amazon and a few shopping sites that creatively use Snoop Dogg in its name (snoopermarket, snoopondasnoop ...

6. When does Elf on the Shelf start? Everything to know about ...

   www.aol.com/news/does-elf-shelf-start-everything...

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7. The Story Behind The Elf on the Shelf That Started It All - AOL

   www.aol.com/lifestyle/story-behind-elf-shelf...

   The elf has since spawned other extensions to its franchise, including Elf Pets: A Saint Bernard Tradition, Elf Pets: A Reindeer Tradition, and a movie: An Elf's Story: The Elf on the Shelf. You ...

8. ‘Banks don’t really look at a startup elf company’: How The ...

   www.aol.com/finance/banks-don-t-really-look...

   The Elf on the Shelf empire is now estimated to be worth $100 million, according to Bloomberg. The outlet adds that 28.3 million Elf dolls, and their pets (yes, it’s a whole universe) have been ...

9. The unlikely secret history of 'Elf on the Shelf' - AOL

   www.aol.com/unlikely-secret-history-elf-shelf...

   The Elf on the Shelf has 1.3M+ fans on Facebook, 680K+ Twitter followers, more than 325K Instagram followers, and yes — there is an app for that elf as well. While the elf gained fans, he also ...