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The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
Danielle Ward Mason started using hair relaxer when she was eight years old. "When I was a child, I always wanted to engage in things that were active; I wanted to be a cheerleader.
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
Hair relaxers have seen a considerable resurgence in popularity among the Black hair community. Here is why some women are deciding to go back to relaxers after years of dealing with their natural ...
[1] [2] The company produced Ultra Wave, a hair relaxer aimed at men that George developed while at Fuller Products, an African American cosmetics company. [1] [3] The product was sold in Chicago, Harlem and other African American neighborhoods of New York City to barbers. [3] Joan repositioned the product in 1957 as Ultra Sheen and marketed it ...
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Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. [1] It became very popular during the 1950s among black males and females of all races.
Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition.
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