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  2. Co-creation - Wikipedia

    en.wikipedia.org/wiki/Co-creation

    Aric Rindfleisch and Matt O'Hern define customer co-creation in digital marketing as "a collaborative NPD (new product development) activity in which customers actively contribute and/or select the content of a new product offering" and state that, like all NPD processes, it consists of two steps, namely contribution (of content) and selection (of the best contributions).

  3. Analogy - Wikipedia

    en.wikipedia.org/wiki/Analogy

    Analogy is a comparison or correspondence between two things (or two groups of things) because of a third element that they are considered to share. [1]In logic, it is an inference or an argument from one particular to another particular, as opposed to deduction, induction, and abduction.

  4. Coreference - Wikipedia

    en.wikipedia.org/wiki/Coreference

    In linguistics, coreference, sometimes written co-reference, occurs when two or more expressions refer to the same person or thing; they have the same referent. For example, in Bill said Alice would arrive soon, and she did, the words Alice and she refer to the same person. [1] Co-reference is often non-trivial to determine.

  5. Correlation does not imply causation - Wikipedia

    en.wikipedia.org/wiki/Correlation_does_not_imply...

    Correlations must first be confirmed as real, and every possible causative relationship must then be systematically explored. In the end, correlation alone cannot be used as evidence for a cause-and-effect relationship between a treatment and benefit, a risk factor and a disease, or a social or economic factor and various outcomes.

  6. Collaboration - Wikipedia

    en.wikipedia.org/wiki/Collaboration

    In its applied sense, "[a] collaboration is a purposeful relationship in which all parties strategically choose to cooperate in order to accomplish a shared outcome". [4] Trade between nations is a form of collaboration between two societies which produce and exchange different portfolios of goods.

  7. Synergy - Wikipedia

    en.wikipedia.org/wiki/Synergy

    There are two issues arising. The risky shift phenomenon is the tendency of a group to make decisions that are riskier than those that the group would have recommended individually. Group Polarisation is when individuals in a group begin by taking a moderate stance on an issue regarding a common value and, after having discussed it, end up ...

  8. Coevolution - Wikipedia

    en.wikipedia.org/wiki/Coevolution

    Coevolution is the evolution of two or more species which reciprocally affect each other, sometimes creating a mutualistic relationship between the species. Such relationships can be of many different types. [6] [7]

  9. Metaphor - Wikipedia

    en.wikipedia.org/wiki/Metaphor

    The user of a metaphor alters the reference of the word, "carrying" it from one semantic "realm" to another. The new meaning of the word might derive from an analogy between the two semantic realms, but also from other reasons such as the distortion of the semantic realm - for example in sarcasm.