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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
This design is on all Levi's jeans today. In December 1870, Davis was asked by a customer to make a pair of strong working pants for her husband who was a woodcutter. [7] To create suitably robust pants for working, he used duck cloth and reinforced the weak points in the seams and pockets with the copper rivets.
Today, Levi’s is in a very different position: This month, its stock price has hovered at around $13, and the company also severely cut its 2023 profit outlook after it reported a major decline ...
The first bone scrapers appropriate for scraping hides to make supple leather were found in Morocco dating to 90–120,000 years ago. [29] [30] 164 kya – 47 kya: Heat treating of stone blades in South Africa. [31] 135 kya – 100 kya: Beads in Israel and Algeria [32] 100 kya: Compound paints made in South Africa [33] [34] [35]
The mechanical production of dry photographic plates were invented by George Eastman who filed U.S. patent #226,503 on September 9, 1879, for (in his own words "An Improved Process for Preparing Gelatine Dry-Film Plates") which was issued to him on April 13, 1880. [156] [231] 1879 Carton
Raymond Loewy (/ ˈ l oʊ i / LOH-ee, French: [ʁɛmɔ̃ levi]; [2] November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries.
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