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Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall , Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. [ 3 ]
In 1928, he began marketing his cards under the Hallmark brand name. [ 2 ] [ 5 ] Hall, who objected to the name Joyce and typically went by "J.C.", retired in 1966 and spent his retirement in efforts to revitalize the Kansas City downtown area.
His father was the founder and president of Hallmark Cards. [2] [3] [4] He graduated from Pembroke-Country Day School. In 1946, he worked as a sales trainee and later as an assistant salesman for Hallmark. [5] [6] Hall graduated from Dartmouth College in 1950 with a Bachelor of Arts in economics.
The now widely recognized brand Hallmark Cards was established in 1913 by Joyce Hall with the help of brother Rollie Hall to market their self-produced Christmas cards. [11] The Hall brothers capitalized on a growing desire for more personalized greeting cards, and reached critical success when the outbreak of World War I increased demand for ...
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Hallmark Cards To Close Plant, Lay Off Workers, Cites E-Cards. AP. Updated July 14, 2016 at 6:39 PM. Hallmark Cards layoffs. By Heather Hollingsworth
In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178. [3] Sweetest Day observance is still most prevalent in the Great Lakes region, where the holiday originated, including Illinois, Indiana, Michigan, Ohio, and Wisconsin. [13]
Although the Hall brothers Rollie and Joyce Hall, founders of Hallmark Cards, did not invent gift wrapping, their innovations led to the development of modern gift wrapping. They helped to popularize the idea of decorative gift wrapping in the 20th century, and according to Joyce Hall , "the decorative gift-wrapping business was born the day ...
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