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Fontana and Frey have identified three types of in depth, ethnographic, unstructured interviews - oral history, creative interviews (an unconventional interview in that it does not follow the rules of traditional interviewing), and post-modern interviews. [7]
Bias can be created from the interviewer's perception of the interviewee, or the interviewee's perception of the interviewer. [19] Additionally, a researcher can bring biases to the table based on the researcher's mental state, their preparedness for conducting the research, and the researcher conducting inappropriate interviews. [20]
Indeed, certain constructs (mental ability and skills, experience) may be better measured with paper and pencil tests than during the interview, whereas personality-related constructs seem to be better measured during the interview in comparison to paper and pencil tests of the same personality constructs. [1]
Level of detail in writing, sometimes known as level of abstraction, refers to three concepts: the precision in using the right words to form phrases, clauses and sentences; [1] the generality of statements; and the organisational strategy in which authors arrange ideas according to a common topic in the hierarchy of detail.
Visuospatial skills are needed for movement, depth and distance perception, and spatial navigation. [1] Impaired visuospatial skills can result in, for example, poor driving ability because distances are not judged correctly or difficulty navigating in space such as bumping into things.
The listening skills required in an interview require more focus and attention to detail than what is typical in normal conversation. Therefore, it is often helpful for interviewers to take notes while the participant responds to questions or to tape-record the interviews to be able to, more accurately, transcribe them later.
Writers can also use conversations, in-depth interviews or focus groups to help them to complete an audience analysis. Conversation as well as other qualitative research techniques will allow the communicator to consider the multiple cultural, disciplinary, and institutional contexts of their target audience, producing a valuable audience analysis.
Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.